Get a handle on your Facebook advertising metrics with this quick guide to what the key terms really mean.
Facebook Ads: Getting Started
Some of the most common questions I get asked as a Facebook advertiser are about Boosted Facebook posts (or Promoted Instagram posts). In this blog post I unravel the what, how and when of Boosted posts!
If you are advertising your products on Facebook/Instagram, then you need to install the Facebook Pixel.
Here, I explain what the Pixel is, why you need it and how to add the Facebook Pixel to Shopify.