Help your eCommerce community learn how to advertise with Facebook

Bring in a friendly specialist who’ll add value

I’m Carly, a Facebook and Instagram advertising speaker and coach

Facebook advertising is a hot topic within the indie eComm community. It isn’t a dark art but there is a lot to understand.

 Many of the people I work with run their businesses independently, usually from home while juggling kids and family life. They need support with Facebook advertising but they struggle to access it or fit it in.

I provide expert, easy-to-follow advice to help indie online sellers get started, or go further, with Facebook ads.

Do you run a community or an event for eComm founders? You could book me to speak, run a workshop or webinar, or chat all things Facebook and Instagram ads on your podcast.

What have you got in mind?

Get in touch, we can talk it through.

“We received so much positive feedback on Carly’s Facebook Ads webinar. So impressive!”

Diana Bardega

The Mamahood

We feel like we’ve already earned our membership fee back after the Facebook Ads webinar with Carly.”


Kate Phipps Writes

“Carly helped our community learn how to use the Facebook and Instagram commerce platform to sell products. It was a fantastic session, super helpful!”

Lenka Koppova

Cambridge Social Media

Facebook and Instagram ads speaker, consultant and trainer specialising in eCommerce

I’m Carly Stringer. I’m a Facebook advertising expert working exclusively with indie retailers. I use the skills I’ve honed during my 14-year career in marketing to help online sellers sell more.

I’m certified by Facebook, I’ve worked with over 30 eCommerce clients in 2020 alone, and I was recently named Digital Women’s Freelancer of the Year. You can find out more about me here.

Past sessions

The anatomy of a high-performing Facebook ad

A practical session exploring Facebook ad copy and creative. I share top tips and dissect real-life examples to leave attendees buzzing with ideas.

Female Founders In Retail

a free Facebook Group for support, run by Catherine Erdly.

December 2020

Unlocking the power of Facebook advertising – a beginners masterclass

 Cambridge Social Media Day

November 2019 and 2020, run by Lenka Koppova for local entrepreneurs.

Digital Women Live Conference

March 2019, run by Lucy Hall and attended by over 250 women.

Featured partnerships and collabs

Hear me on the Small & Mighty Conversations podcast with Sam Burgess


Demystifying Facebook and Instagram ads for eComm brands

Featured partnership


I joined The Mamahood as a Facebook and Instagram advertising mentor to mum-run eCommerce businesses.

Listen to me on The Fashion Feed podcast with Elizabeth Stiles


10 things to know before running Facebook ads

“Carly’s presentation was excellent; clear, informative and she was very generous with her knowledge.”

Melissa Oxnam

The Mamahood Member

“Carly’s presentation was really easy to understand and has given me more confidence to have a go at Facebook ads!”

Claire Wilmott

The Mamahood Member

“Carly’s Facebook ads webinar was really helpful and easy to understand. It definitely feels less daunting now!”

Lindsay Jarman

The Mamahood Member

Think we’d make a great team?

Let me know what you’re working on. We’ll chat about how I could help.

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