Help your eCommerce community learn how to advertise with Facebook
Bring in a friendly specialist who’ll add value
I’m Carly, a Facebook and Instagram advertising speaker and coach
Facebook advertising is a hot topic within the indie eComm community. It isn’t a dark art but there is a lot to understand.
Many of the people I work with run their businesses independently, usually from home while juggling kids and family life. They need support with Facebook advertising but they struggle to access it or fit it in.

I provide expert, easy-to-follow advice to help indie online sellers get started, or go further, with Facebook ads.
Do you run a community or an event for eComm founders? You could book me to speak, run a workshop or webinar, or chat all things Facebook and Instagram ads on your podcast.
What have you got in mind?
Get in touch, we can talk it through.
“We received so much positive feedback on Carly’s Facebook Ads webinar. So impressive!”
We feel like we’ve already earned our membership fee back after the Facebook Ads webinar with Carly.”
“Carly helped our community learn how to use the Facebook and Instagram commerce platform to sell products. It was a fantastic session, super helpful!”
Facebook and Instagram ads speaker, consultant and trainer specialising in eCommerce
I’m Carly Stringer. I’m a Facebook advertising expert working exclusively with indie retailers. I use the skills I’ve honed during my 14-year career in marketing to help online sellers sell more.
I’m certified by Facebook, I’ve worked with over 30 eCommerce clients in 2020 alone, and I was recently named Digital Women’s Freelancer of the Year. You can find out more about me here.

Past sessions
The anatomy of a high-performing Facebook ad
A practical session exploring Facebook ad copy and creative. I share top tips and dissect real-life examples to leave attendees buzzing with ideas.

Female Founders In Retail
a free Facebook Group for support, run by Catherine Erdly.
December 2020
Unlocking the power of Facebook advertising – a beginners masterclass

Cambridge Social Media Day
November 2019 and 2020, run by Lenka Koppova for local entrepreneurs.


Digital Women Live Conference
March 2019, run by Lucy Hall and attended by over 250 women.

User Generated Content with captions in the Ad to capture a wider audience as explained by @Keystone_VA #CSMDay2019 pic.twitter.com/pAIMcbXCRK
— Cambridge Social Media | #CSMDay2020 💙 (@CamSocialMedia) November 8, 2019
Pay for high quality photos rather than stock photos for your FB Ads explains @Keystone_VA #CSMDay2019 pic.twitter.com/lONdxKoSxw
— Cambridge Social Media | #CSMDay2020 💙 (@CamSocialMedia) November 8, 2019
We’re learning all about Facebook Ads!
— DigitalWomen (@digita1women) March 11, 2019
Who else is watching @Keystone_VA right now?
Tweet us 📸#DigitalWomen #womenindigital pic.twitter.com/64YJrHELpx
Featured partnerships and collabs

Hear me on the Small & Mighty Conversations podcast with Sam Burgess
Demystifying Facebook and Instagram ads for eComm brands

Featured partnership
I joined The Mamahood as a Facebook and Instagram advertising mentor to mum-run eCommerce businesses.

Listen to me on The Fashion Feed podcast with Elizabeth Stiles
10 things to know before running Facebook ads
“Carly’s presentation was excellent; clear, informative and she was very generous with her knowledge.”
“Carly’s presentation was really easy to understand and has given me more confidence to have a go at Facebook ads!”
“Carly’s Facebook ads webinar was really helpful and easy to understand. It definitely feels less daunting now!”

Think we’d make a great team?
Let me know what you’re working on. We’ll chat about how I could help.