Free resources: Facebook advertising for eCommerce
Read blog posts, get free downloads and access the fortnightly newsletter, all packed full of tips to help you grow your online store with Facebook and Instagram ads.
Learn how to optimise your online store for conversions
Before you spend a penny on Facebook ads, you need to know that your website is converting. Work you way through my free guide to build an online shop that turns browsers into buyers.
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Recent blog posts
Marketing channels and strategies for your online shop: Where and how will you reach people?
Which way will you grow next? Introducing the eight most effective marketing channels and strategies for your online shop.
8 reasons e-commerce businesses should be advertising on Facebook
If you don’t use Facebook advertising you are missing out on opportunities to convert more customers, make more sales and keep those customers coming back for more. Here are 8 reasons why e-commerce business owners should be using Facebook ads to attract customers and increase sales this year.
iOS14 and Facebook advertising for eCommerce: what we know and actions you need to take
In April 2021, Apple introduced a number of policy changes that will impact data sharing across iOS. Specifically, Apple now requires that all apps in the App Store show a tracking permission prompt (called an App Tracking Transparency [ATT] prompt) to users with...
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Facebook advertising success stories
Hear from other independent retailers who are growing with Facebook and Instagram ads.
“Carly is magic! She fully manages my ads which have been incredibly successful.”
Amber Reeson, Neon Marl
More blog posts
How to make your online shop better
Facebook advertising isn’t a quick fix. Before you spend a penny on ads, make your online shop better. Learn how to turn browsers into buyers.
How to make your Christmas Facebook ad campaigns a success
Over the next few months all kinds of businesses will be using Facebook and Instagram advertising to get their products in front of the eyes of their potential customers in the run up to the holiday season. If you are looking to sprinkle a bit of Christmas magic on your campaigns, here are 7 things you need to be doing.
Black Lives Matter: How can small businesses make a permanent change?
This blog post is intended to open up a discussion by sharing some questions I think we should be asking ourselves and useful resources I’ve come across to support you in exploring those questions and making changes.
The launch of Facebook Shops and what it means for your indie e-commerce business
On 19th May 2020 Mark Zuckerberg announced Facebook Shops – the platforms most important e-commerce move to date, designed to inspire people to shop and make it easier to buy and sell online. Here, I give you the low down on what we know about Facebook Shops and what this means for your indie e-commerce business.
How should eCommerce businesses approach Facebook advertising during COVID-19?
A lot has changed over the last few weeks with the UK being sent into lockdown due to Covid-19. We’ve seen high street retailers close their doors, with some big name online arms shutting down too. Thankfully, many independent businesses have been able to keep running. But how should you approach advertising during this time?
8 ways in which eCommerce businesses should be using social media
If you are an indie retailer you can’t afford not to be active on social media 2019. But social media isn’t just a place to showcase your brand and products. Here are 8 ways you should be using social media to connect with your audience and convert them into loyal customers.
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Your one-stop-shop for help with Facebook and Instagram ads
Hey, I’m Carly. I offer a range of services and loads of free content to help independent retailers do more with Facebook and Instagram ads. Whether you’re just getting started or trying to advance, I’ve got you covered. Learn more about me or explore the blog for practical tips, insights and success stories.
News and community
Find better gifts: Independent brands in the UK
My favourite indie brands, all in once place. Find something unique and support your fellow makers and sellers.
The Fashion Feed Podcast: 10 tips before running Facebook ads
I join Elizabeth Styles on her Podcast, The Fashion Feed, to discuss the 10 things fashion brands should have in place before running Facebook Ads.
Carly joins The Mamahood as a mentor for independent mum-run brands
I am delighted to join The Mamahood, a community of independent mum-run product businesses, as a Mamahood Mentor providing expertise in Facebook ads.