Beards and Daisies

CASE STUDY

The Brief

Beards and Daisies is a plant delivery and subscription box company. Founders Jo and Luke came to me last year they were already successfully running Google ads and wanted to begin running Facebook ads, but needed some guidance on how to best set up the campaigns, what audiences to target and how to use copy and creative to effectively to maximise their ROI.

The results

  • We started working together on a consultancy basis at the beginning of October 2019. I began by checking the set up of the ad account, Pixel and catalogue and then held x3 Power Hours (Nurture Package) with Luke to support him with building a basic funnel, analysing the results and optimising the ads.
  • During Q4 2019 and January 2020 the business has seen, with the help of successful ads, a Shopify sales growth of 49% vs the previous period.
  • During this period ads have resulted in a ROAS of 3.5 (13.4 at the bottom of funnel).

Post reactions

ROAS

%

Growth vs. previous period

Carly has helped us get Facebook ads up and running and profitable. Her Power Hours are great and she’s kindly worked around my schedule. We’ll certainly be using Carly going forward as we start to scale the advertising!

Luke Barlow

Beards and Daisies

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